Home Fragrance Market Growth

The global candle and home fragrance market size to reach USD 27.63 billion by 2027 while exhibiting a CAGR of 3.1% between 2020 and 2027. This is attributable to the large presence of the youth population that is majorly driving the labor force and the rising residential sector that propels the demand for innovative candle and home fragrance products globally COVID-19 has led to Dearth of Skilled Labors and Dwindling Sales Revenues

The pandemic having affected several nations has had severe effects on the economy. Owing to the imposition of lockdown, major disruption in industrial and supply chain has led to lower sales revenue. Additionally, most of the workers returning to their native in the backdrop of less availability of work to hinder the market growth in the forthcoming years. However, the private companies are trying to bring back the labor force with support from the government by offering lucrative incentives and allowances. This will favor market growth in the near future.

The candle and home fragrance products are majorly adopte across households to reduce unpleasant smell and spread positivity. These products bring a calming effect with their aromatic scent. Additionally, they aid in reducing stress and making the surrounding relaxed by improving mental focus.

What does the Report Include?

The report includes a detailed assessment of various growth drivers and restraints, opportunities, and challenges that the market will face during the projected horizon. Additionally, the report provides a comprehensive research into the regional developments of the market, affecting its growth during the forecast period. It includes information sourced from the advice of expert professionals from the industry by our research analysts using several methodologies. The competitive landscape offers further detailed insights into strategies such as product launches, partnerships, mergers and acquisitions, and collaborations adopted by the companies to maintain market stronghold between 2020 and 2027. 

Presence of Youth Population to Favor Market Growth

According to the data publishe by UNICEF in October 2019, South East Asia to be the largest youth labor force having on an average around 1,00,000 people joining the workforce every day. The large presence of youth is leading to the surging residential sector as the youth are either staying on rent or owning properties that are likely to boost the demand for innovative candle and home fragrance products across the globe. Additionally, to cater to the growing demand for luxury candles the manufacturers are developing new products that will bode well for the global candle and home fragrance market growth during the forecast period.

Candle Segment Held 35.89% Market Share in 2019

The candle segment, based on product type, held a market share of about 35.89% in 2019 and is likely to gain momentum owing to the increasing demand for innovative and aromatic candles for gifting purposes.

Presence of Luxurious Homes in North America to Favor Growth

Among all the regions, North America to hold the highest position in the global candle and home fragrance market in the forthcoming years. This is attributable to the presence of luxurious homes in countries such as the United States that is expected to drive the demand for advance candle and home fragrance products in the region.

The market in Europe to showcase significant market growth during the forecast period. This is ascribable to factors such as the rising spending on home care and maintenance products that to boost the adoption of advance candle and home fragrance products in the region between 2020 and 2027.

Major Companies Focus on Collaboration to Develop Innovative Room Fragrance Products

The global candle and home fragrance market is fragment by the presence of major companies that are striving to maintain their presence and gain a major chunk in terms of revenue during the forecast period. These companies are collaborating with other companies to develop innovative candle and home fragrance products and further brighten their market prospects.

Industry Development:

September 2019 – Norlan announces its collaboration with Mark Buxton to develop three new home fragrances. The three fragrances are On the Dense Wet Edge of the Highlands, Below the Looming Sharp Rocks of Skye, and Where the Coast Divides the Water and Sky on Islay. Additionally, the companies launched a ceramic diffuser that increases the dispersion of the scent.

List of the Companies Profiled in the Global Market for Candle and Home Fragrance:

  • The Procter & Gamble Company (Cincinnati, Ohio, US)
  • The 3M Company (Saint Paul, Minnesota, USA)
  • S. C. Johnson & Son, Inc. ( Racine, Wisconsin, USA)
  • Reckitt Benckiser Group plc (Slough, UK)
  • Newell Brands (Atlanta, Georgia, USA)
  • Circle E Candles (Houston, USA)
  • Esteban Paris (France)
  • Broken Top Candle Company (Oregon, USA)
  • Bridgewater Candle Company (South Carolina, USA)
  • The Copenhagen Candle Company LTD (HA, United Kingdom)

Read More Related News:

The penetration of IoT and cloud computing technologies is expected to promote the growth of the market. The growing advancements in home security solutions market to promote the growth of the market.

The entire world is fighting with the COVID-19 pandemic, which has severely disrupted trades across the globe. The authorities of several countries have initiated lockdown to prevent the spread of this deadly virus. Such plans have caused disturbances in the production and supply chain. But, with time and resolution, we will be able to combat this stern time and get back to normality. Our well-revised reports will help companies to receive in-depth information about the present scenario of every market so that you can adopt the necessary strategies accordingly.

Market Driver:

Rising Security Concerns to Spur Market Demand

The emergence of the Internet of Things (IoT) is expected to have an excellent impact on the market during the forecast period. The introduction of advanced IoT integrated security systems is predicted to encourage the healthy growth of the market during the forecast period. IoT provides secured, interconnected, and remote operations for home security, which, in turn, is expected to boost the market. The growing demand for a higher efficiency security system is expected to enable speedy expansion of the market. The adoption of home cloud solutions/systems owing to increasing data thefts are expected to spur opportunities for the market in the forthcoming years.  The home security system includes a controller to control the entire home security system, door and window sensors, motion sensors, security cameras. Besides, the introduction of innovative security systems is predicted to improve the market prospects in the foreseeable future. For instance, in March 2020, Vivint, Inc. introduction Vivint Doorbell Camera Pro. This new version of the camera is the first to provide 180 degrees vertical and horizontal view with a 1:1 aspect ratio. This camera incorporates optics, deterrent features, and intelligence to satisfy customer needs.